Recently, I read an article named This Brave New World is More of the Same written by Curt Hopkins. This article was written recently on November 3rd. He goes on and on about how different Internet technology aspects have come along over many years.
The main conclusion was that, “All technologies that flow from the Internet – including Web, social media, and mobile – are not qualitatively different than anything that came before. They are instead, differences in quantity.” Speed and access are the qualities that every normal average everyday person relies on in internet technology.
When someone that was born in the eighties looks on the internet they go about it for varied tasks completely different then someone who was born quite recent. Thus, instead of writing a letter that takes days to receive, anyone can send an email and receive it just seconds later. Or on the other hand, you could take into factor the instant messaging, on Facebook, MySpace, etc.
Even RSS feeds give access to more thoughts, more quickly than visiting blogs and online sites, for different types of materials. The only possible exception to this state of Internet/extensive amount of exposure is called augmented reality.
Instead of looking up a map on the un-reliable MapQuest, using a GPS to determine your location and then using a search engine to look up information on that location Augmented Reality just speeds up the process.
And now that I have followed that line of thinking through this argument seems more compelling than the qualitative, even Augmented Reality.
So, do you agree or disagree? If which then later, which technologies do you believe are qualitatively different than that which came before? Or which tech has changed the nature of our world instead of simply compressing the speed by which we reach it or broadening access to it?
“To be clear, I don’t think this necessarily makes the technology less important or useful or needful of coverage. Simply, as that most odious of Georgians once said, “Quantity has a quality all its own.”
This ties into our current unit due to the fact that, we have recently talked about Public Relations. In Public Relations, the entire range of efforts by an individual, an agency, or any organization attempting to reach or persuade audiences.
“The multibillion-dollar industry remains virtually invisible to the public, most of whom have never heard of Burson-Marstellar, Hill & Knowlton, or Ketchum.”
-Media & Culture Public Relations
The Social and cultural influence is immense as in Public Relations helped convince many American businesses of the value of nurturing the public and important once America became consumer-oriented society.
Generation Y is generation in which they are completely consumed by media. I personally am part of it and am part of this. When I started to read this article I automatically could relate to it. I always feel as though there is so much technology in so many different forms and I can barely keep up.
When it comes to qualitative verses quantitative, one can tell that technology seems like there is always another updated version, thus, a large quantity of items. If you don’t have the I-Phone, High-Speed Internet, or even a Mac Comp, then you will be lost in the “techy” world/media.
Brittshoe's Blog 
Leave a comment